Senior Media Buyer

4 days ago

Chennai, India GROW MEDICO Full time € 18,000 - € 30,000

Company: Grow Medico Location: Chennai (On‑site/Hybrid) Compensation: ₹18,000–₹30,000 per month (based on talent) Experience: 1–3 years (exceptional freshers considered) Employment Type: Full‑time About the Role We’re hiring a hands‑on  Media Buyer who can plan, launch, and  strategically scale Meta & Google campaigns to drive  qualified consultations for healthcare brands. You’ll own both execution and strategy—turning budgets into predictable revenue while maintaining compliance and data hygiene. Key Responsibilities Own the Paid Growth Strategy for assigned clinics: market sizing, offer positioning, channel mix, and experimentation roadmap. Plan, launch, and optimize campaigns on  Meta (Lead/Conversion) and  Google (Search, PMax, Display, YouTube) across multiple cities. Build  keyword/audience strategies, write high‑converting ad copies & hooks; brief & review creatives. Implement accurate  conversion tracking (Pixels, GTM, GA4), set up  offline conversions (GCLID/FBCLID/Lead ID) and CRM routing (TeleCRM/Zoho/WhatsApp). Daily optimization: bids, budgets, placements, negatives, frequency, and  A/B testing . Drive  CRO on landing pages (load speed, trust signals, forms, CTA hierarchy) with web/design. Maintain clean  SOPs & naming conventions ; ship weekly reports with  CPL, CPA, ROAS, bookings . Ensure  policy & privacy compliance for healthcare verticals. Collaborate with CSMs & Sales to improve  lead quality → appointment → show‑ups . Must‑Have Skills Proven hands‑on Meta & Google Ads experience with  lead‑gen at scale . Strong analytics: explain movements in  CTR/CVR/CPL/CPA with data and clear next actions. GA4, GTM, Pixel implementation, UTM hygiene, Sheets/Excel proficiency. Clear communication, speed, and multi‑

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