Senior Media Buyer

3 days ago


Chennai, India GROW MEDICO Full time

Company: Grow MedicoLocation: Chennai (On‑site/Hybrid)Compensation: ₹18,000–₹30,000 per month (based on talent)Experience: 1–3 years (exceptional freshers considered)Employment Type: Full‑timeAbout the RoleWe’re hiring a hands‑on Media Buyer who can plan, launch, and strategically scale Meta & Google campaigns to drive qualified consultations for healthcare brands. You’ll own both execution and strategy—turning budgets into predictable revenue while maintaining compliance and data hygiene.Key Responsibilities- Own the Paid Growth Strategy for assigned clinics: market sizing, offer positioning, channel mix, and experimentation roadmap.- Plan, launch, and optimize campaigns on Meta (Lead/Conversion) and Google (Search, PMax, Display, YouTube) across multiple cities.- Build keyword/audience strategies, write high‑converting ad copies & hooks; brief & review creatives.- Implement accurate conversion tracking (Pixels, GTM, GA4), set up offline conversions(GCLID/FBCLID/Lead ID) and CRM routing (TeleCRM/Zoho/WhatsApp).- Daily optimization: bids, budgets, placements, negatives, frequency, and A/B testing.- Drive CRO on landing pages (load speed, trust signals, forms, CTA hierarchy) with web/design.- Maintain clean SOPs & naming conventions; ship weekly reports with CPL, CPA, ROAS, bookings.- Ensure policy & privacy compliance for healthcare verticals.- Collaborate with CSMs & Sales to improve lead quality → appointment → show‑ups.Must‑Have Skills- Proven hands‑on Meta & Google Ads experience with lead‑gen at scale.- Strong analytics: explain movements in CTR/CVR/CPL/CPA with data and clear next actions.- GA4, GTM, Pixel implementation, UTM hygiene, Sheets/Excel proficiency.- Clear communication, speed, and multi‑account prioritization.- Healthcare performance marketing exposure is a big plus.- TeleCRM/Zoho, call tracking, WhatsApp flow automation.- Basic CRO (Hotjar/Clarity insights, form tests), n8n/Zapier exposure, basic HTML.- Tamil proficiency (many clients are TN‑based).


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    4 days ago


    Chennai, India GROW MEDICO Full time

    Company: Grow Medico Location: Chennai (On‑site/Hybrid)Compensation: ₹18,000–₹30,000 per month (based on talent)Experience: 1–3 years (exceptional freshers considered)Employment Type: Full‑timeAbout the RoleWe’re hiring a hands‑on  Media Buyer who can plan, launch, and  strategically scale Meta & Google campaigns to drive  ...

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