Senior media buyer

17 hours ago


Chennai, India GROW MEDICO Full time

Company:  Grow Medico Location:  Chennai (On‑site/Hybrid) Compensation:  ₹18,000–₹30,000 per month (based on talent) Experience:  1–3 years (exceptional freshers considered) Employment Type:  Full‑time About the Role We’re hiring a hands‑on Media Buyer  who can plan, launch, and strategically scale  Meta & Google campaigns to drive qualified consultations  for healthcare brands. You’ll own both execution and strategy—turning budgets into predictable revenue while maintaining compliance and data hygiene. Key Responsibilities Own the Paid Growth Strategy  for assigned clinics: market sizing, offer positioning, channel mix, and experimentation roadmap. Plan, launch, and optimize campaigns on Meta (Lead/Conversion)  and Google (Search, PMax, Display, You Tube)  across multiple cities. Build keyword/audience  strategies, write high‑converting ad copies & hooks; brief & review creatives. Implement accurate conversion tracking  (Pixels, GTM, GA4), set up offline conversions (GCLID/FBCLID/Lead ID) and CRM routing (Tele CRM/Zoho/Whats App). Daily optimization: bids, budgets, placements, negatives, frequency, and A/B testing . Drive CRO  on landing pages (load speed, trust signals, forms, CTA hierarchy) with web/design. Maintain clean SOPs & naming conventions ; ship weekly reports with CPL, CPA, ROAS, bookings . Ensure policy & privacy  compliance for healthcare verticals. Collaborate with CSMs & Sales to improve lead quality → appointment → show‑ups . Must‑Have Skills Proven hands‑on Meta & Google Ads experience with lead‑gen at scale . Strong analytics: explain movements in CTR/CVR/CPL/CPA  with data and clear next actions. GA4, GTM, Pixel  implementation, UTM hygiene, Sheets/Excel proficiency. Clear communication, speed, and multi‑account prioritization. Healthcare performance marketing  exposure is a big plus. Tele CRM/Zoho, call tracking, Whats App flow automation. Basic CRO (Hotjar/Clarity insights, form tests), n8n/Zapier  exposure, basic HTML. Tamil proficiency (many clients are TN‑based).


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