Meta ads specialist

7 days ago

Chennai, India Mouseback Full time

Join our digital marketing team as a Meta Ads Specialist and help drive client success through high-performing Facebook and Instagram campaigns Job Description We are seeking a skilled Meta Ads Specialist to manage and optimize Facebook & Instagram advertising campaigns, driving growth and performance for our clients. The ideal candidate will have 2+ years of experience in campaign strategy, audience targeting, and performance analysis. Qualifications 2-5 years of hands-on experience in managing Meta Ads campaigns, including strategy, implementation, and optimization. Bachelor’s degree in Marketing, Advertising, Business, or a related field is often preferred. Requirements Deep understanding of Meta Ads Manager, Power Editor, and related tools for creating, monitoring, and optimizing campaigns. Meta Blue Print Certification a plus Ability to design and implement A/B tests for ads, creative elements, targeting, and bidding strategies to optimize performance. Expertise in audience segmentation, including custom audiences, lookalike audiences, and retargeting strategies. Proficiency in Google Analytics and Meta’s native analytics tools to track and measure campaign performance, including knowledge of key metrics such as CTR, CPC, CPM, and conversion rates. Proven experience managing and optimizing ad spend, including experience with large-scale budgets and understanding ROI/ROAS calculations. Up-to-date with the latest Meta Ads policies, algorithms, and best practices for different industries or verticals. Familiarity with pixels, tracking codes, and conversion tracking setup. Knowledge of HTML/CSS is a plus for troubleshooting issues related to ad rendering or website performance tracking. Strong verbal and written communication skills for interacting with clients, stakeholders, and team members. Collaboration with graphic designers, content creators, and data analysts may be required. Ability to manage multiple campaigns simultaneously, ensuring deadlines are met while maintaining attention to detail in tracking and optimizing ads. Experience in creating detailed reports on campaign performance, including actionable insights and recommendations for future strategies, using tools such as Google Data Studio or Excel. Ability to quickly adapt to changes in Meta algorithms, ad formats, and new advertising features while maintaining successful campaign performance. Familiarity with other social media ad platforms (Instagram, Linked In, Twitter, etc.) and how they integrate with Meta Ads for cross-channel campaigns may be advantageous. Office Location : K. K. Nagar, Chennai, Tamil Nadu 600078 Company Description We, Mouseback, are a UK-based Digital Marketing Agency with a back office in India. We specialize in digital advertising via Google, Linked In, Meta & Bing Ads. We are a Google Partner agency, with a track record of stellar performance for UK clients. Mouseback is a progressive employer and supports the career development and growth of ambitious freshers. Our team comprises engineers and MBAs. You will have the opportunity to work with a skilled & supportive team and have exposure to great client projects.

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