Quick commerce

2 weeks ago

Delhi, India Fraganote Full time

Key Responsibilities Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand patterns Leverage your Q-commerce experience to craft real-time, demand-responsive strategies across products and locations Collaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behavior Implement and analyze A/B tests for creatives, landing pages, and audience segments Work closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagement Own attribution modeling and reporting using tools. Stay ahead of ad tech, algorithm changes, and competitor activity in the Q-commerce and D2C landscape. Requirements 3-5 years of performance marketing experience, with at least 2 years in a Quick Commerce or D2C brand with instant delivery Deep understanding of the Q-commerce funnel, from local targeting and app installs to instant conversions and reorders Proven track record managing significant budgets and delivering scalable, ROI-positive growth Ability to make data-driven decisions in a real-time, performance-heavy environment Strong creative judgment and ability to guide high-performing ad creatives.

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