Influencer Marketing Manager

5 days ago

Bengaluru, India Airlearn Full time

Location: Bengaluru, onsiteWe are looking for a Growth Marketing Manager who specializes in user-generated content (UGC), influencer marketing, and short-form video content to accelerate brand awareness and customer acquisition.As the Senior Growth Associate, you will develop and execute growth strategies centered around authentic UGC and influencer-driven short-form content (TikTok, Reels, YouTube Shorts, etc.). You will lead content ideation, influencer collaborations, and campaign execution to drive engagement, brand loyalty, and conversion.Key Responsibilities- Developing and implementing growth marketing strategies focused on UGC and influencer marketing content.- Collaborating with influencers, creators, and community members to generate authentic user-generated content.- Leading short-form content creation initiatives, including TikTok, Instagram Reels, and YouTube Shorts, etc.- Managing influencer relationships and campaigns from ideation through execution and analysis.- Coordinating with creative and social teams to ensure brand consistency and impactful storytelling.- Analyzing content performance metrics and optimize campaigns for maximum growth and ROI.- Identifying emerging content trends and platform features to keep the brand ahead of the curve- Building and engaging communities through consistent interaction, comments, and responses.- Tracking and analyzing social media growth (followers, engagement, reach) and sharing insights for improvement.Requirements- 3 to 5 years of experience managing social media for brands, preferably from mobile application based companies (consumer tech, fintech, entertainment, gaming, etc.).- Proven expertise in creating short form content in collaboration with influencers, UGC content creators- Creative mindset with the ability to spot and adapt trends quickly- Basic knowledge of design and editing tools (Canva, Premiere Pro, Photoshop, or ability to coordinate with creative teams).- Strong communication and storytelling skills.- Track record of building communities and increasing engagement organically.- If you are a content creator yourself, it is a plus.

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