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Demand Generation Associate

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uttar pradesh, India Polestar Analytics Full time

About the Role We are looking for a Demand Generation professional to drive qualified leads and build a strong sales pipeline through targeted marketing campaigns, events, and digital initiatives. The ideal candidate should be creative, data-driven, and capable of managing multi-channel campaigns to generate measurable results. Key Responsibilities Plan, develop, and execute multi-channel demand generation campaigns (email, social media, webinars, events, paid ads, etc.). Collaborate with sales and marketing teams to identify target audience segments and create personalized outreach strategies. Manage lead nurturing programs to move prospects through the sales funnel. Work closely with content, design, and digital teams to develop compelling marketing assets . Track, analyze, and report campaign performance to optimize ROI. Identify opportunities for ABM (