Brand Manager, Consumer Activations
4 days ago
Key Deliverables in this role:Execution Excellence- Conceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.- Integrate digital amplification and measure KPIs for impact.- Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).- Manage logistics, permissions, vendor coordination, and on-ground branding.- Ensure high-quality consumer experience and brand visibility.Team Leadership- Recruit, train, and manage large teams of sampling personnel across regions.- Develop SOPs and training modules for field teams.- Monitor team performance and ensure adherence to brand standards.Data & Reporting- Design systems to capture real-time data from activations.- Publish post-event reports with KPIs, consumer feedback, and ROI analysis.- Maintain dashboards for sampling volumes, reach, and engagement metrics.Stakeholder Collaboration- Manage agencies, vendors, budgets and timelines for flawless execution- Work closely with brand, sales, and regional teams to align activation plans.- Liaise with external agencies, vendors, and local authorities for smooth execution.Budget & Compliance- Manage activation budgets efficiently.- Ensure compliance with safety, legal, and brand guidelines.Critical success factors for the Role:- MBA desirable, with proven experience in managing large-scale consumer events and activations.- 5 to 6 years in BTL activation/experiential marketing (FMCG or lifestyle brands).- Strong creative thinking, project management and vendor negotiation skills.- Strong operational and executional skills.- Ability to lead and motivate large field teams.- Data-driven mindset with experience in reporting and analytics.- Excellent stakeholder management and vendor coordination.Desirable success factors for the Role:- Experience in FMCG field marketing or BTL activation.- Exposure to rural and urban consumer engagement formats.- Familiarity with digital integration in on-ground activations (QR codes, app-based sampling, etc.)
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Brand Manager, Consumer Activations
5 days ago
Mumbai, India Tata Consumer Products Full timeKey Deliverables in this role:Execution Excellence- Conceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.- Integrate digital amplification and measure KPIs for impact.- Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).- Manage...
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Brand Manager, Consumer Activations
5 days ago
mumbai, India Tata Consumer Products Full timeKey Deliverables in this role: Execution Excellence Conceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups. Integrate digital amplification and measure KPIs for impact. Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals). Manage...
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Brand Manager, Consumer Activations
6 days ago
Mumbai, India Tata Consumer Products Full timeKey Deliverables in this role: Execution Excellence Conceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups. Integrate digital amplification and measure KPIs for impact. Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals). Manage...
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Brand Manager, Consumer Activations
4 days ago
Mumbai, India Tata Consumer Products Full timeKey Deliverables in this role: Execution Excellence Conceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups. Integrate digital amplification and measure KPIs for impact. Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals). Manage...
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Brand Manager, Consumer Activations
5 days ago
Mumbai, India Tata Consumer Products Full timeKey Deliverables in this role:Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage...
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Brand Manager, Consumer Activations
5 days ago
mumbai, India Tata Consumer Products Full timeKey Deliverables in this role:Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage...
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Brand Manager, Consumer Activations
5 days ago
Mumbai, India Tata Consumer Products Full timeKey Deliverables in this role:Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage...
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Brand Manager, Consumer Activations
3 days ago
Mumbai, India Tata Consumer Products Full timeKey Deliverables in this role: Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage...
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Brand Manager, Consumer Activations
5 days ago
Mumbai Metropolitan Region, India Tata Consumer Products Full timeKey Deliverables in this role: Execution Excellence Conceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups. Integrate digital amplification and measure KPIs for impact. Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals). Manage...
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Brand Manager, Consumer Activations
5 days ago
Mumbai Metropolitan Region, India Tata Consumer Products Full timeKey Deliverables in this role:Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage...
