Digital marketing executive
8 hours ago
Responsibilities
- Create Digital Marketing Campaigns aligned to Business Objectives/Strategic Pillars
- Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance
- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
- Stay up-to-date with emerging digital marketing trends and technologies
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point
Qualifications
- MBA and Certification in Digital Marketing
- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
- Proficient in marketing automation tools
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
- 3-4+ years of experience in creating & executing digital marketing campaigns
- Experience with business to customer social media and content generation
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