Head of Marketing

4 weeks ago

Noida, India Network18 Media & Investments Limited Full time

Network18 is India's largest platform-agnostic news media powerhouse, offering a comprehensive footprint across various Indian languages on Television, Digital & Publishing platforms.

Our Digital content businesses include leadership properties like Moneycontrol.com, News18.com, CNBCTV18.com, and Firstpost.com, covering news & opinion across websites and mobile apps. Our TV channels comprise of marquee brands like CNBC TV18, CNN News18, News18 India, and a plethora of language channels covering the length and breadth of India. We also publish renowned brands like Forbes India and Overdrive. Network18 Media delivers latest & quality information to 770+ million discerning audiences.

At Network18, we bring together a diverse team of 5000+ employees, all driven by a shared passion for creating immersive content and innovative ideas. We take pride in our people, recognizing them as the cornerstone of our organization's success. Our focus is on fostering an environment where employees can achieve their personal and professional goals, offering opportunities for learning, collaboration, and growth at every stage of their career journey.

To spur our intrinsic growth, we are looking for a HEAD MARKETING – INDIAN LANGUAGES, based at our Noida office. The portfolio comprises 16 television channels and their corresponding digital platforms.

Key Responsibilities:

Strategic Planning:

  • Develop and implement a comprehensive marketing strategy for 15 Indian languages channels
  • B2B marketing - Identify target audiences and tailor marketing efforts to reach and engage them effectively.

Brand Management:

  • Enhance News18 India’s brand image and establish leadership
  • in the media landscape.
  • Ensure consistency in messaging and visual identity across all platforms.

IP’s and events:

  • Ideate, conceptualize and execute IP’s and events that’s enhances the brand image of the channel
  • Work with editorial and sales team to ideate brand led events.

Digital Marketing:

  • Oversee online marketing efforts on email campaigns, and social media strategies.
  • Utilize analytics to assess campaign performance and optimize future marketing efforts.

Channel Product Strategy:

  • Collaborate with editorial teams to create compelling content that drives traffic and engagement.
  • Promote multimedia content, including podcasts, videos, and articles, to maximize audience reach.

Audience Development:

  • Develop initiatives to grow the subscriber base, focusing on both digital and print audiences.
  • Analyze audience insights to inform marketing strategies and improve user experience.

Budget Management:

  • Oversee the marketing budget, ensuring effective allocation of resources.
  • Track and report on the return on investment for marketing campaigns.

Team Leadership:

  • Lead and mentor the marketing team, fostering a collaborative and innovative work environment.
  • Encourage professional development and skill enhancement within the team.

Collaboration:

  • Work closely with other departments, such as editorial, sales, and technology, to ensure cohesive strategy execution.
  • Partner with external agencies and vendors as needed.

Qualification:

  • Postgraduate in marketing or strategy with a minimum of 15 years’ experience in brand and consumer marketing roles across B2C ecommerce and Internet companies.
  • Digital first approach to manage cross functional interactions with Editorial and Product teams for handling B2B and B2C brand and promotional activities.

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