PPC Marketer
4 days ago
**Company Name**: Head Field Solutions Pvt. Ltd.
**Job Title**: PPC Marketer - Performance Marketing
**Location**: Noida, UP - 201301
**Job Summary**:
**Key Responsibilities**:
- Develop, implement, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media and YouTube..
- Conduct keyword research and optimize ad copy to maximize CTR and conversion rates.
- Monitor and analyze campaign performance, adjusting strategies to meet KPIs and budget targets.
- Generate weekly and monthly reports on campaign performance, highlighting insights and recommendations.
- Collaborate with the creative team to develop compelling ad creatives.
- Stay updated on industry trends and best practices in PPC and performance marketing.
- Manage A/B testing to continually improve ad performance.
- Optimize landing pages for better conversion rates.
- Develop Reports with the help of analytical tools like pexels or Microsoft Clarity.
**Qualifications**:
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in PPC and performance marketing.
- Proficiency in Google Ads, Bing Ads, Meta Ads and social media advertising platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with A/B testing and conversion rate optimization.
- Knowledge of SEO and how it integrates with PPC strategies.
- Excellent communication
- Google Ads certification is a plus.
Work Location: In person
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