Marketing Content Manager
2 weeks ago
Job Description – Content Manager (Marketing)Location: Corporate Office, GurgaonDepartment: MarketingRole Type: 100% Work-From-OfficeLocation : Sector 63, GurgaonExperience: 5–8 years (Content Strategy / Social Media / Digital Marketing)About the RoleWe are seeking a skilled and creative Content Manager to lead and execute VLCC’s digital content ecosystem across social media, CRM, website, video, and performance marketing channels. This role blends storytelling, strategy, and project management—building content that strengthens brand positioning, drives engagement, and supports business growth.You will collaborate closely with the Senior Marketing Manager, designers, video editors, production teams, AMMs, and agencies to deliver high-impact content across all platforms.Education & Background RequirementsBachelor’s/Master’s degree in Mass Communication, Journalism, Marketing, or English LiteratureAdditional certifications in Digital Marketing, Content Strategy, or Brand Management preferred5–8 years overall experience; 3–5 years in digital content strategy, social media, or marketing communicationsExperience in beauty, wellness, health, education or lifestyle sectors preferredStrong understanding of Meta Ads, SEO, SEM, YouTube ecosystems, CRM communication, Influencer & ORMExceptional English language command—brand writing, conceptual thinking, and storytellingProven experience in social media content, ad copy, long-form writing, and video scriptingAbility to manage large-scale content calendars and cross-functional project timelinesKey ResponsibilitiesContent Strategy & PlanningBuild and execute a unified content strategy supporting brand campaigns, product launches, and performance marketing.Develop monthly, quarterly, and annual content calendars aligned with business objectives.Identify and integrate modern content trends: reels, shorts, podcasts, influencer formats, expert-led content, etc.Content Development & ExecutionCreate and supervise digital content for social media, website, CRM, YouTube, and outdoor/in-clinic branding .Translate complex medical/technical information into simplified, credible, consumer-friendly storytelling.Script and oversee expert videos, social-first video content, influencer videos , and YouTube content.Write and edit high-quality copy, captions, scripts, ad copies, long-form articles, and digital campaign messaging .Ensure brand tonality, accuracy, and compliance across all communication.Production & CoordinationOwn the content production workflow—from ideation to scripting, shoot supervision, approvals, and deployment.Coordinate with internal teams, external agencies, freelancers, and the design/production ecosystem.Support content shoots (expert videos, clinic visuals, transformation stories, testimonials).Performance & QualityEnsure consistency, freshness, and high performance of content across channels.Optimize content based on analytics, platform insights, and campaign goals.Maintain agility to respond to real-time trends, brand moments, and topical opportunities.Required SkillsStrong conceptual & creative writingExcellent understanding of digital marketing funnelsAbility to manage multiple projects and stakeholdersStorytelling & visual communication skillsKnowledge of content measurement metrics & performance analytics
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