Marketing Manager

Role: Marketing Manager Reporting to: Geography HeadLocation: Sec53, GurgaonMode of Work: Full Time - In OfficeWe are seeking Marketing Manager for the Latin America market . This role will drive localized storytelling, manage CRM and retention programs, and collaborate across global marketing, content, and design teams to deliver engaging, relevant, and high-performing communication for the region. The ideal candidate will have a strong understanding of digital marketing, consumer engagement, and creative strategy, with a passion for wellness andAyurveda. You will be responsible for ensuring the brand connects meaningfully with Latin American audiences through data-driven content and retention initiatives.Key Responsibilities- Content & Localization Strategy : Develop and execute content plans tailored to Latin American consumer behaviour, cultural nuances, and wellness trends. Localize brand communication across email, social, and website channels in Spanish and/or Portuguese.- Creative Coordination & Influencer Tie-ups : Act as the creative liaison for the region — working closely with global brand, design, and production teams to develop assets, copy, andcampaigns aligned with TAE’s brand voice and aesthetics. also plan influencer tie-ups- CRM & Retention Marketing : Own CRM programs (email, SMS, WhatsApp, push notifications) for Latin America. Define customer segmentation, lifecycle journeys, and retention strategies to improve repeat purchases, LTV, and engagement.- Campaign Planning & Execution : Lead end-to-end planning for regional campaigns — from concept and content briefing to execution, QA, and performance reporting.- Analytics & Optimization : Analyze content and CRM performance metrics (open rates, CTR,conversions, retention KPIs) to continuously improve communication effectiveness.- Cross-Functional Collaboration : Work with the global eCommerce, product, performance marketing, and creative teams to align Latin American initiatives with global strategy.- Customer Voice & Brand Advocacy: Act as the brand’s voice in the region — understanding customer sentiment, feedback, and evolving preferences to refine messaging and experience.Ideal Candidate Profile- Experience : 5+ years of experience in content, CRM, or retention marketing — preferably in D2C, beauty, skincare, or wellness brands.- Marketing Expertise : Strong understanding of content strategy, lifecycle marketing, CRM tools(e.G., Klaviyo, HubSpot, Salesforce Marketing Cloud), and retention tactics.- Creative Sensibility : Excellent eye for brand storytelling, visual alignment, and content thatresonates with culturally diverse audiences.- Language Skills : Should be comfortable in localising content as per Spanish and/orPortuguese and have strong proficiency in English.- Analytical Mindset : Comfortable interpreting marketing data and turning insights intoactionable recommendations.- Entrepreneurial Drive : A proactive, self-motivated professional who thrives in dynamic, fastpaced environments and can work independently across time zones.- Cultural Understanding : Deep appreciation for Latin American consumer culture, wellness mindset, and digital content preferences.What We Offer- A key role in shaping The Ayurveda Experience’s growth story in Latin America.- Opportunity to lead creative and CRM initiatives for a global Ayurvedic brand.- Exposure to cross-functional collaboration with international marketing teams.- Competitive compensation and performance-based incentives.- A fast-paced, innovative, and growth-oriented environment where ideas thrive.