Senior Content + Publishing Strategist
2 days ago
At PMC Hindi, we’re building India’s first large-scale Meditation & Conscious Living Media Ecosystem spanning a 24×7 TV Channel, YouTube Network, and the PMC App (our digital meditation platform). To make meditation, mindfulness, and conscious living as mainstream as fitness or entertainment — through world-class storytelling rooted in ancient wisdom and modern science. Now, we’re looking for a Senior Content Creator & Strategist — someone who can think like a writer, work like a producer, and analyze like a growth marketer. A professional who can shape content narratives, design growth systems, and turn spiritual insights into scalable impact. A strategic storyteller with 3–6 years of experience in content creation, digital strategy, or media production. - Capable of bridging ancient philosophy with digital culture. - Skilled in creative direction, copywriting, scripting, and content lifecycle management. - Data-driven yet intuitive — you understand both YouTube algorithms and human emotion. Content Strategy & Ideation - Develop platform-specific content strategies across YouTube, Instagram, and Facebook - Map content funnels from discovery (short-form) to depth (long-form, app-based learning). Writing & Scripting - Write emotionally intelligent, insight-rich scripts for video, podcast, and social media formats. - Create content architectures — titles, hooks, CTAs — optimized for watch-time and retention. - Maintain consistency with PMC Hindi’s tone of voice: spiritual, scientific, and relatable. Monitor analytics across YouTube Studio, Meta Insights, and Google Trends to inform creative direction. - Collaborate with data and design teams to produce insight-backed storytelling experiments. Work closely with video editors, designers, and on-screen hosts to bring concepts to life. - Oversee script-to-screen execution — ensuring narrative, pacing, and visual tone align with brand objectives. - Contribute to creative campaign planning and content partnerships. 3–6 years of experience in digital content, creative strategy, or production (YouTube-first environment preferred). - Strong command over Hindi (English proficiency desirable). - Proven understanding of SEO, storytelling psychology, retention metrics, and narrative design. - Comfort with fast-paced content systems — ideation → scripting → production → publishing → analysis. - Awareness of current content trends in wellness, mindfulness, and personal transformation spaces. Shape India’s most visionary Spiritual Media & App Ecosystem. - Create content that inspires millions — not just entertains. - Experience purpose-driven work with creative autonomy and growth opportunities. If you can turn consciousness into content — and content into culture — we want you on our team. Apply now to help make Meditation mainstream.
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