Content Marketing Team Lead

1 week ago


Bangalore, India Pixis Full time

Job Tittle: Product Marketing Lead We’re looking for a hands-on Product Marketing Lead to bridge product and market, driving adoption for our AI platform (Prism + Adroom) and building the messaging, content, and proof points that bring our vision to life. You’ll work closely with our Chief Business Officer to define go-to-market strategies, craft compelling stories around our products, and support the Product and Growth teams in building a scalable PLG motion. Equal parts creative marketer, strategic thinker, and GTM operator. Translate technical AI capabilities into value propositions that connect with marketing decision-makers. Support Stellar (agency marketing) by creating “Powered by Prism” stories, decks, and case studies. Maintain and optimize the product-led growth funnel, collaborating with Product and Growth to refine onboarding, messaging, and activation flows. Track and report key PLG metrics (trial sign-ups, activation, conversion, churn) to inform marketing strategy. Partner with Product to test in-app messaging, nurture sequences, and onboarding content. Own launch deliverables: messaging briefs, landing pages, enablement decks, FAQs, and demo content. Content & Storytelling Write or oversee product content: one-pagers, explainer blogs, feature announcements, and thought leadership pieces. Create enablement assets for sales and agency teams (pitch decks, scripts, competitive comparisons). Support webinars, events, and PR with strong, product-led storytelling tied to measurable value. Market & Customer Intelligence Conduct lightweight competitive scans and collect field feedback to inform positioning. Translate data from product analytics into actionable insights for growth and retention campaigns. 5–8 years experience in product marketing, GTM strategy, or SaaS content marketing, ideally for MarTech, AdTech, or AI tools. ~ Strong grasp of how AI and automation are reshaping marketing workflows. ~ You’ll be the connective tissue between Pixis (our AI) and Stellar (our agency network). Ships first feature launch campaign (landing page + deck + email) Produces first product explainer or demo video script Establishes repeatable launch checklist + content library



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