Content Marketing Lead
4 days ago
About the RoleWe are seeking a highly skilled and creative Content Marketing Lead to help drive and contribute to our global content strategy. The ideal candidate will have a unique combination of strong English language expertise and technical acumen, enabling them to create compelling, high-quality content that resonates with both technical and non-technical audiences. This role requires a forward-thinking professional with hands-on experience using AI-powered tools to scale and optimize content creation.Key Responsibilities· Help develop and lead the global content marketing strategy to build brand awareness, engage target audiences, and generate demand.· Create, edit, and optimize a wide range of content including blogs, whitepapers, case studies, email campaigns, landing pages, and social media assets.· Leverage AI tools (e.g., ChatGPT, Jasper, , Grammarly, Surfer SEO, etc.) to accelerate content production while ensuring originality, creativity, and high quality.· Translate complex technical concepts into clear, engaging narratives for diverse audiences.· Collaborate cross-functionally with product, design, and sales teams to align content with business goals.· Influence SEO strategy: perform keyword research, optimize content for search engines, and track content performance.· Manage editorial calendars, enforce brand tone/voice, and ensure consistency across all channels.· Measure and report on content performance, providing insights and recommendations for continuous improvement.Qualifications· Bachelor's degree (or higher) in English, Communications, Journalism, or related field, AND a technical degree (e.g., Computer Science, Engineering, Information Technology, Data Science).· years of experience in content marketing, copywriting, or digital marketing.· Proven track record of producing high-quality content for global audiences.· Demonstrated expertise in using AI tools to ideate, draft, edit, and optimize content.· Strong understanding of SEO, digital marketing channels, and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).· Exceptional writing, editing, and storytelling skills in English.· Ability to distill complex technical topics into accessible, engaging content.· Experience managing contributors (in-house or freelance) and collaborating with cross-functional teams.Preferred Skills· Experience in B2B SaaS or PaaS technology, or digital transformation industries.· Familiarity with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce).· Strong project management skills and ability to meet deadlines in a fast-paced environment.What We Offer· Competitive salary based on experience and location.· Flexible work arrangements (remote-friendly).· Opportunity to shape the brand voice and thought leadership of a growing global company.· Collaborative, innovation-driven work environment with opportunities for professional growth.
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