Senior Social Media Executive

5 days ago

India Sotrue Full time

Job Title: Senior Social Media Executive – Sotrue

Location: Sector-6, Noida

Employment Type: Full-time(On Site)

About Us

Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles.

Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible.

With a strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast - on track to power Sotrue's vision of ₹100 Cr ARR by 2026.

Leadership Team: Consists of well-established professionals from Bain & Co. & KPMG.

About the Role

We are looking for a Social Media Executive with a strong grasp of content creation, especially for Instagram , to drive the digital presence of Sotrue . This role will primarily focus on planning, creating, and executing engaging content that resonates with our female audience in the beauty, self-care and grooming categories.

Key Responsibilities

  • Create engaging, trendy, and brand-aligned content (static posts, reels, stories, etc.) for Sotrue’s Instagram page .
  • Collaborate with the design and marketing team to conceptualize campaigns and execute them seamlessly.
  • Stay updated on the latest Instagram trends, tools, and algorithm updates to optimize content performance.
  • Work with influencers, creators, and collaborators to amplify brand presence.
  • Monitor engagement, track performance metrics, and suggest improvements for better reach and engagement.
  • Ensure content reflects the brand voice and resonates with the modern, young female audience .

Requirements

  • 2+ year of hands-on experience in social media content creation (preferably in beauty/personal care/lifestyle brands).
  • Strong understanding of Instagram features (Reels, Stories, Guides, etc.) and content trends.
  • Basic design and editing skills (Canva/Photoshop/Illustrator + video editing tools).
  • Creative mindset with the ability to come up with fresh content ideas.
  • Excellent communication skills and eye for detail.
  • Ability to work in a fast-paced, start-up environment.

What We Offer

  • Opportunity to build and scale a leading female beauty brand .
  • A creative and collaborative work culture that values innovation.
  • Exposure to the fast-growing D2C industry.
  • Competitive compensation with growth opportunities.

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