Social Media Executive

3 weeks ago

India Koimoi.com Full time

Job Description

Social Media Executive - Consultant

Position: Social Media Executive

Based in: Remote

Reporting to: Co-Founder

About Koimoi:

koimoi.com is amongst the top entertainment portals in India and a leading voice of Bollywood, Hollywood & Regional cinema. We are known for our in-depth, unbiased, and extensive coverage of the entertainment industry.

What are we looking for

We are looking for a Social Media Executive who is a creative digital native. Should be well-versed with major social media platforms, have good writing & communication skills in English, and a keen interest in everything entertainment- be it Bollywood, Hollywood or OTT.

Job Description:

- Help plan and execute social media strategy on Facebook, Twitter, and Instagram to maximize our page's reach, traffic, and interactions.
- Well versed in crafting captions that hook & engage
- Should be hands-on in creative formats such as reels, memes, carousel posts and other formats.
- Post links, videos, and photos on the Koimoi social handles on a daily basis.
- Track the latest trending content on social and create posts.
- Basic understanding of social media analytics for optimizing posts(links, videos, and photos) to find the right balance and get the maximum reach & engagement.
- Adhere to the planning/content calendar for social media.
- Help in ideating & creating strategies for YouTube & Facebook videos.
- Track competition pages to identify gaps in content strategy
- Manage promotional campaigns with the partners
- Work with the publishing team to create visually appealing content, and post them on our social handles.

Experience & Skills:

- 1+ years experience with a reputed entertainment publisher (Agency & Brand folks are welcome too)
- Basic understanding of social media analysis and various tools like Meta analytics, Youtube Studio etc.
- Basic knowledge of Photoshop and other image/video editing tools.
- Ability to work in roster based shifts.
- An understanding of copyright requirements and issues is a must.
- Ability to work on Google Sheets, Slides, and Docs
- Should be flexible to work outside office hours in case of a breaking story or event
- Should be a team player and be able to work with cross-functional teams like content team, publishers & video editors.

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