Digital marketing executive

2 weeks ago

Shivamogga, India Canonical Group Full time

We’re not just looking for someone who knows how to “run ads.” We’re looking for a growth-minded marketer — someone who gets excited about turning a few clicks into thousands, and can look at a spreadsheet of campaign data and see stories, patterns, and opportunities.If you’ve ever watched a cold campaign warm up into a high-ROAS winner, or felt the thrill of scaling spend while maintaining solid returns — you’ll fit right in.What You’ll Be DoingPlan, set up, and manage advertising campaigns on Google Ads and Meta Ads (Facebook/Instagram)Research audience behavior and customer insights to deliver the right message to the right person at the right timeCollaborate with content and design teams to create effective and engaging ad creativesMonitor campaign performance, analyze results, and make data-driven optimizationsContribute to improving the overall marketing funnel — from ad click to landing page conversionWhat We’re Looking For1–3 years of experience running digital advertising campaignsStrong understanding of performance metrics like CTR, CPC, ROAS, CPA, etc.Hands-on experience with Google Ads and Facebook Business ManagerA good sense of strategy, but also a creative instinctComfortable experimenting, testing, and learning from what works (and what doesn’t)Bonus if you have experience with landing page builders, email marketing tools, or GA4Why You’ll Enjoy Working With UsNo micromanagement — you’ll have room to test, lead, and growSupportive and collaborative team cultureFlexible hours and remote work optionsCompetitive compensation and performance bonusesOpportunities to grow into more senior roles like Performance Lead or Paid Media Manager

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