Market Insights Manager

2 hours ago

Mysuru, India Netradyne Full time

Market Insights ManagerBased in Bengaluru, IndiaRole OverviewWe are seeking a highly analytical and collaborative Market Insights Manager to drive actionable insights across the UK and Europe. In this role, you will be the go-to expert for regional, industry, competitor, and target persona intelligence, directly supporting our growth marketing and Account-Based Marketing (ABM) strategies. You will also own the measurement of Netradyne’s brand perception in these markets and develop plans to address gaps and strengthen our positioning.Key ResponsibilitiesMarket & Industry IntelligenceConduct research and analysis of the UK and European fleet, logistics, and commercial vehicle marketsIdentify emerging trends, regulatory changes, and growth opportunities within target industriesDeliver regular market landscape reports to inform go-to-market and product strategiesCompetitor AnalysisTrack and analyze key competitors’ offerings, positioning, go-to-market strategies, and customer engagementProvide actionable intelligence to help shape Netradyne’s differentiation and value propositionMaintain a competitor intelligence repository for use by marketing, sales, and product teamsPersona & Buyer InsightsDevelop and update detailed target persona profiles for enterprise buyers and influencers in the regionGather insights on customer pain points, decision criteria, and buying journeys through primary and secondary researchSupport ABM and enterprise marketing teams with persona-driven messaging and campaign planningBrand Perception & PositioningDesign and execute brand perception studies (surveys, interviews, social listening, etc.) to measure Netradyne’s reputation among target audiencesAnalyze findings to identify strengths, weaknesses, and perception gapsCollaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioningStakeholder CollaborationWork closely with enterprise marketing, ABM, sales, and product teams to ensure insights are embedded in strategy and executionPresent findings and recommendations to senior leadership and cross-functional teamsSupport the creation of thought leadership and content marketing with data-driven insightsRequired Qualifications7+ years of experience in market research, competitive intelligence, or insights roles, preferably in B2B technology, SaaS, or automotive/fleet sectorsDemonstrated expertise in market, industry, and competitor analysis for UK and/or European marketsExperience supporting enterprise marketing and/or ABM programs with actionable insightsStrong analytical skills with proficiency in new-age research tools, survey platforms, and data visualizationExcellent communication and presentation skills, with the ability to translate complex data into clear, actionable recommendationsFluency in English required; additional European languages a plus

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