Senior account manager
3 weeks ago
- Advise clients on new digital marketing opportunities and trends
- Understand clients' business and apply appropriate digital marketing frameworks to drive revenue growth/acquisition
- Partner with solution and engagement teams to develop digital marketing strategies across web analytics, SEM, SEO, display, social media marketing, and site experience optimization
- Create strategic plans, persuasive briefs, and business cases for clients
- Grow client accounts by owning proposals for emerging opportunities and driving them through inception, nurture, negotiation, and close
- Support day-to-day client interactions
- Assemble teams around emerging engagements
- Maintain visibility into projects' revenue, margin, and resource needs
- Ensure that client deliverables are of the highest quality and arrive on time and within budget
- Author, review, and approve all commercial solutions and project estimates before client review
- Identify potential project risks, address project slippage, and develop strategies to mitigate risk
- Collaborate internally to ensure timely reporting of forecasts, realization of income,and adherence to client agreements and commercial terms The Ideal Candidate Will…
- Have 10-15 years of account management experience in digital technology services, including minimum 4-5 years of experience in managing the delivery of digital assets (PPC/SEO, display ads, websites, apps, etc.)
- Demonstrate the ability to grow revenue within client relationships
- Have experience driving agency relationship success metrics via regular QBRs and qualitative client surveys
- Demonstrate the ability to align and lead global teams across cities, cultures, and time zones
- Be impeccably organized and an exceptional written and verbal communicator
- Be proficient at digesting and appraising client data, extracting business challenges, and assembling potential solutions
- Be a proficient user of workflow management tools
- Possess a comprehensive understanding of digital performance marketing platforms and channels, including but not limited to:o Metao Googleo DMPs and DSPso SEOo UX / CROo Acquisition marketing tactics
- Be adept at working independently and collaboratively
- Experience in a client-facing role at a management consulting firm is a plus
- Financial services experience is a plus
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