Notchup | Demand Generation Specialist | india

15 hours ago


india Notchup Full time

Job Summary:

We are looking for an experienced B2B Demand Generation Specialist to drive both inbound and outbound lead generation efforts for our platform and services.


Key Responsibilities:

  • Sole responsible to generate demand for our platform and services
  • Research our ICP, identify pain points, buying behaviours and channels to leverage
  • Define a mix of inbound and outbound campaigns to target our ICP across different channels
  • Perform keywords and competitive research and produce supporting contents to execute the campaigns
  • Collaborate with content producers to produce required contents for such campaigns
  • Implement and execute the campaigns across multiple channels
  • For outbound channels – define the messaging, target lists, implement the sequences and cold call prospects
  • For inbound channels – define the messaging, and implement the campaigns, conversion tracking and retargeting
  • Measure and optimise performance of each campaign to minimise the CPL generated
  • Set-up landing pages as required and execute A/B tests to improve conversion
  • Provide demand intelligence for our web and product team to help optimise our offering
  • Report key metrics like CPL, CAq, No of bookings, etc on weekly basis.


Required Skills:

  • 5 years of B2B lead generation and outbound sales experience for HRTech or IT Staffing industry, particularly to the US & UK Markets.
  • Expert in lead research tools like Clay, LinkedIn Sales Navigator and similar
  • Hands on experience of setting up campaigns in Apollo, SmartLeads and similar cold emailing tools.
  • Hands on experience of setting up targeting campaigns in LinkedIn Ads, Google Ads, Facebook Ads and similar.
  • Proficient in analytics tools like Google Analytics, MS Clarity, Amplitude and similar.
  • Experience with PipeDrive or similar CRMs for managing leads and sales pipelines.
  • Strong communication and interpersonal skills, with the ability to engage and convert decision-makers.


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