Marketing professional

2 weeks ago

Mumbai, India RH Full time
Your Role
As a Marketing lead at RH(a+d), you will leverage your strategic marketing prowess to drive lead generation in Tier 1 and Tier 2 cities, facilitate lead conversions to achieve marketing and revenue goals, elevate brand awareness, and establish brand credibility, with a particular focus on the premium luxury market. Your innovative mindset will play a pivotal role in shaping and implementing marketing strategies throughout the entire marketing lifecycle.
What You Will Do
Devise Marketing strategy & a marketing calender to achieve marketing goals.
Social media strategy, planning and content design across all relevant platforms.
Devise and execute lead generation strategies tailored to the premium luxury market, identifying and cultivating potential high-end clients.
Develop and implement comprehensive brand awareness campaigns across various channels (B2 B B2 C, Design Shows + community programs + events/ conferences, word of mouth networking), emphasizing the unique value proposition in the premium luxury space
Analyze and optimize marketing funnels specific to premium luxury.
Responsibilities
Brand Development:
-Manage and enhance the studio's brand image and positioning.
-Ensure consistency in messaging and design across all marketing channels.
Online Presence:
-Drive the studio's online presence, including the website and social media platforms.
-Create engaging and relevant content to showcase the studio's projects, values, and design philosophy.
Content Creation:
-Work closely with the design team to create compelling content that highlights the studio's portfolio, design process, and unique approach.
-Design and create content for marketing materials, such as brochures, presentations, and case studies.
Digital Marketing:
-Plan and execute digital marketing campaigns, including email marketing, online advertising, and search engine optimization (SEO).
-Monitor and analyze the performance of digital marketing efforts and adjust strategies accordingly.
Reporting and Analytics:
-Provide regular reports on the performance of marketing initiatives.
-Utilize analytics tools to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
Your Qualifications
Bachelor's degree in Marketing, Business, or a related field. Graphic design is bonus.
Minimum of 3-5 years of hands-on experience in marketing with a focus on lead generation and brand development, within the premium luxury market
Proven track record of successful lead conversion and brand-building initiatives in the premium luxury sector
Strong analytical skills with the ability to derive insights from marketing data
Exceptional written and verbal communication skills, with a keen understanding of the nuances of premium luxury messaging.

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