Strategic Marketing Professional
7 days ago
About the Job:
Overview: HaystackAnalytics is seeking a skilled Strategic Marketing Professional to drive the growth of our brand through effective marketing strategies and business development initiatives.
Key Responsibilities:
- Create and execute the annual marketing plan to enable sales teams to achieve primary sales targets.
- Develop category-specific strategies using the 4Ps to drive sales and improve market share.
- Transform brand strategy into action plans that excite customers and develop messaging strategies by touchpoint.
- Develop communication briefs in line with agreed communication objectives and drive execution in close coordination with internal and external partners.
- Conduct data analysis, including primary, secondary, and tertiary sales data, to identify trends and take corrective action.
Requirements:
- Master's degree in Marketing, Business Administration, or a related field.
- Solid background in product or category marketing with a proven track record of crafting compelling customer marketing actions.
- Keen creative sensibility and ability to appreciate the difference between the role of each medium and consumer interaction with it.
- 3-5 years of strong experience in brand marketing.
What We Offer:
- Opportunity to work with a dynamic team in a fast-paced environment.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
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