Strategic Marketing Professional
2 weeks ago
The Senior Marketing Specialist is a key contributor to Medtronic's downstream marketing efforts across India. This role requires the individual to develop and execute marketing initiatives, collaborate with the regional sales team, and support market development initiatives. The role offers exposure to the pan-Indian healthcare setup and the opportunity to work closely with marketers across the globe.
Portfolio: Specialty Therapies Group, Diabetes
A Day in the LifeAs a Senior Marketing Specialist, responsibilities may include:
- Formulating and reviewing corporate short and long-range plans, goals, and objectives for specific products or product lines.
- Conducting competitive product analysis and market research of product consumer behavior and professional audience.
- Determining the profitability and viability of new products or product enhancements.
- Developing production and marketing strategies and tactics to ensure effective product placement relative to market opportunity, working closely with product development for a specific product, brand, or product area over its entire life cycle.
- Working with other functions to finalize product specifications.
- Providing advertising with core brand equity.
- Serving as a technical advisor, demonstrating products and troubleshooting product issues.
Must Have: Minimum Requirements
- Bachelor's degree required, MBA Full Time mandatory.
- Minimum of 7 to 10 years of relevant experience, or advanced degree with a minimum of 5 years relevant experience.
Nice to Have
- Comfortable with handling data, MS Excel, and MS PowerPoint.
- Comfortable delivering presentations/talks to large audiences in both online and offline formats.
- Excellent communication skills, both written and verbal.
- Self-starter with a proven track record of delivering business results through meticulous planning and execution.
- Customer-centricity, team orientation, and ability to prioritize are critical for success in this role.
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