Assistant Vice President, Marketing Ops

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Inviting applications for the role of Assistant Vice President, Marketing Ops

& Digital Marketing Delivery Lead

We are seeking a seasoned and visionary leader with deep expertise in Marketing Ops, Digital Marketing & Analytics to lead our delivery and solutions in Financial Services. The role requires building a high(1)impact, data-driven marketing engine that enhances efficiency, improves marketing ROI, and enables scalable growth across all digital and traditional channels. The ideal candidate will possess deep expertise in Email Marketing, SEO, SEM, Paid Media, Web Analytics, and a strong grasp of MarTech tools, including Adobe Experience Cloud and Google Analytics 4 (GA4). services across regions, managing resources, and ensuring policy compliance. The candidate must possess strong commercial awareness, excellent communication skills, and external client-facing capabilities. Responsibilities include short- to medium-term planning, team leadership, budget management, and achieving functional objectives. The role involves high-level stakeholder engagement and delivery of measurable outcomes for the business.

Collaborate with Banking, Capital Markets, Cards, Insurance and Fin-Tech operations and analytics

Responsible for hiring and deploying right talent across various projects.

P&L owner for analytics embed strategy across all Banking & Capital Markets business.

Collaborate across various BCM, Insurance service lines – customer care, Banking operations,

financial crime & risk management and Finance & accounting to offer analytics solutions

Financial / Budgetary: Yes

Percentage of Travel: Yes, 20% of the Time

People Management: Yes

Experience: (Domain & Technical)

Email Marketing

Develop and execute end-to-end email marketing strategies, including segmentation,

automation, A/B testing, and performance optimization.

platforms like Adobe Campaign, Salesforce Marketing Cloud, or HubSpot.

data-driven insights.

Digital Marketing Execution

Execute omnichannel digital marketing strategies incorporating SEO, SEM, Paid Social, Email

Marketing, Programmatic, and more.

Align marketing campaigns to business goals and customer journeys.

Web & Marketing Analytics

Lead the implementation and optimization of analytics tools (GA4, Adobe Analytics, Looker

Studio, Power BI).

SEO & SEM

Drive organic traffic through on-page, off-page, and technical SEO strategies.

Manage and optimize paid search (Google Ads, Bing) and social ads (Meta, LinkedIn, etc.).

Technology & MarTech Stack Expertise

Understanding of MarTech platforms (Adobe Experience Cloud, CDPs, CRM systems like

Salesforce).

Work closely with IT and development teams to ensure scalable and integrated marketing tech

Evaluate emerging marketing technologies for fitment and feasibility

Practice Leadership, Transformation & Solutioning

Serve as the SME for digital marketing and analytics across the organization.

Develop and refine best practices, frameworks, and accelerators for marketing strategy, media,

email marketing, and analytics.

Embed Digital and lead the transformation journey across accounts leading to productivity

Partner with sales, strategy, and delivery teams to shape and scope engagements.

Delivery & Stakeholder Management

Bachelor's degree in Computer Science, Data Science, Artificial Intelligence, or related fields

~10+ years of experience in Campaign Ops, Digital Marketing, Email Ops and Campaign

~ Strong expertise in SEO, SEM, Paid Media, Email Marketing, and Marketing Automation.

~ Hands-on experience with analytics platforms (GA4, Adobe Analytics, Looker Studio, Power BI).

~ Proficiency in Adobe Experience Cloud (AEP, Target, Campaign, Analytics) and CRM systems

~(Salesforce, etc.).

~ Experience with tag management (GTM, Ensighten) and Customer Data Platforms (CDPs).

~ Proven track record in solutioning and practice development (consulting or enterprise).

~ Strong understanding of financial industry and P&L drivers for Consumer products

~ An opportunity to work at the forefront of AI innovation in financial services.

Competitive compensation and benefits.

Lead AI-first transformation – Build and scale AI solutions that redefine industries

Accelerate your career —Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills

Grow with the best – Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace

Committed to ethical AI – Work in an environment where governance, transparency, and security are at the core of everything we build

Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.

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