myGwork | Marketing Executive, Amazon Pharmacy

18 hours ago

bangalore, India myGwork Full time
This job is with Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
DESCRIPTION:
Are you customer obsessed, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e-Commerce? Do you want to be a part of one of the fastest growing and most innovative e-commerce businesses? Are you interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join our Amazon Pharmacy team.
We are looking for a smart, metrics and results-oriented performance marketing executive who will be instrumental in driving traffic & improving customer experience and engagement of our business. The marketing executive will be responsible for ensuring the best customer experience in one or more product line(s). He/she will be responsible for planning, implementing, and optimizing paid advertising campaigns to drive results such as conversions, leads, or revenue. Their role focuses on using data-driven strategies to maximize return on investment (ROI) across various digital channels. He/she will report on performance and action plans to the management team; will propose, plan and execute new features and projects, partnering with business and technical teams to achieve goals. He/she will help to drive feature launches and site improvements to completion by coordinating with project managers, developers, designers, and peers across the organization.
Key job responsibilities
•Developing campaign Planning and Strategies for performance marketing campaigns and conducting competitive analysis to identify opportunities and optimize targeting.
•Setting campaign goals, KPIs, and budgets that align with overall business objectives.
•Managing daily operations of paid campaigns across Google Ads and Meta ads
•Ensuring effective audience targeting through demographic, interest-based, and behavior-based segments.
•A/B testing ad creative, copy, landing pages, and call-to-actions to improve campaign performance.
•Monitoring campaign performance, tracking key metrics (CPC, CTR, CPA, ROAS), and adjusting strategies as needed.
•Using analytics tools like Google Analytics, Facebook Insights, and others to understand the effectiveness of campaigns.
•Implementing data-driven optimization techniques, including bid adjustments, audience refinements, and retargeting.
• Own Amazon Pharmacy cashback program independently end to end. From identifying reward offers to creating new promotions and owning IC benchmarking exercise and tracking the adoption of these offers.
• Own customer engagement bucket and ensure that relevant target groups are identified based on customer Lifecyle and reach out to them via outbound channel - Email & app push.
•Creating detailed performance reports for management, showcasing campaign impact, ROI, and insights to stakeholders and leadership.
BASIC QUALIFICATIONS:
- Experience with Microsoft Office products and applications
PREFERRED QUALIFICATIONS:
- Bachelor's degree

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