Brand Lead

2 weeks ago


Narela, India Stealth Startup Full time

Brand Lead – Fragrance Division (Full-Time) Location: Gurgaon / HybridExperience: 8–10 years | Industry: Beauty / Fragrance / D2C / LifestyleAbout the RoleWe’re looking for a dynamic, business-focused Brand Lead to launch and scale our new-age fragrance brand in India .This is a strategic leadership role for someone who loves building brands from the ground up, thrives in a fast-paced environment, and has a strong understanding of the Indian beauty & lifestyle landscape.You’ll be responsible for driving the end-to-end brand strategy, business growth, and P&L — across both online and offline channels .Key ResponsibilitiesDevelop and execute the go-to-market strategy for the fragrance brand.Define brand identity, positioning, communication, and consumer experience.Drive sales and profitability across D2C, marketplaces (Nykaa, Amazon, Flipkart), and modern trade.Build brand awareness through 360° marketing — digital, influencer, PR, and retail activations.Manage partnerships with creative, media, and retail collaborators.Lead cross-functional coordination with R&D, supply chain, and finance teams to ensure seamless execution.Build and mentor a small, high-performing team as the brand scales.About You8–10 years of experience in brand management, marketing, or business leadership within beauty, fragrance, lifestyle, or FMCG .Proven track record in launching or scaling a D2C or consumer brand in India.Deep understanding of Gen Z and millennial consumers , digital marketing, and emerging retail trends.Entrepreneurial mindset with strong creative instincts and analytical thinking.Excellent communication and leadership skills.Why Join UsOpportunity to build and lead a fragrance brand from inception .High autonomy, creative freedom, and direct impact on brand success.Competitive compensation with performance-based incentives.Backed by a strong formulation and manufacturing powerhouse with a proven track record in personal care innovation.To Apply: Send your CV and a brief note on why you’d love to lead this fragrance journey.


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