Digital marketing executive
4 weeks ago
Urban Flea is a celebration of creativity, culture, and community, bringing together India’s most talented homegrown brands, artisans, culinary creators, and artists. Each edition is a unique experience, designed to connect creators with a passionate audience and build a space where ideas and cultures converge.
Role Description
This is a full-time on-site role for a Digital Marketing Executive at Urban Flea in Ahmedabad. The Digital Marketing Executive will be responsible for marketing strategies, communication, social media marketing, web content writing, fashion & lifestyle understanding and web analytics to enhance the online presence of Urban Flea Market.
Responsibilities:
Design, implement, and oversee digital marketing campaigns that boost brand awareness, engagement, and attendance at Urban Flea events.
Develop and execute strategies for platforms including Instagram, Facebook, Google Ads, and email marketing.
Analyze campaign data and digital metrics to optimize current and future strategies, improving engagement, reach, and conversions.
Collaborate closely with content creators, influencers, and brand ambassadors to spotlight featured brands and artisans.
Create and manage a content calendar for regular updates, promotions, and event announcements.
Monitor and respond to trends, adapting campaign strategies to ensure Urban Flea remains relevant and engaging for our audience.
Conduct A/B testing on ads and content to continuously improve marketing effectiveness.
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