Marketing Specialist

2 days ago

Madurai, Tamil Nadu, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Opportunity

We are seeking a talented Marketing Professional to develop and implement marketing strategies to promote our products, increase brand awareness, and drive sales.

  • The ideal candidate will have 2–3 years of experience in B2B marketing, basic knowledge of lead generation and campaign management, and familiarity with marketing automation tools.

Key Responsibilities:

  • Assist in developing and implementing B2B marketing campaigns to support company goals.
  • Coordinate with sales and product teams to ensure smooth execution of marketing initiatives.
  • Conduct market research to gather insights on industry trends, competitors, and target audiences.
  • Support the creation and execution of marketing campaigns across email, social media, and digital platforms.
  • Track and report on campaign performance, suggesting improvements where needed.
  • Work with vendors, agencies, and contractors to support campaign delivery.
  • Maintain CRM systems to support lead management and reporting.
  • Stay updated on new marketing tools, platforms, and trends to improve effectiveness.

Requirements:

  • Basic knowledge of lead generation and campaign management.
  • Familiarity with marketing automation tools.
  • Strong organizational and multitasking skills.
  • Good communication and presentation skills.
  • Exposure to account-based marketing is a plus.
  • Experience with Salesforce or similar CRM preferred.
  • Understanding of digital marketing fundamentals including SEO and SEM.

Candidates can also mail their CVs for consideration.

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