
Gen Z Fashion Marketing Specialist
2 days ago
A brand that caters to Gen-Z's lifestyle seeks a talented professional.
Key responsibilities include:
- Developing marketing strategies to promote unique designer labels and products
- Creating engaging content for various platforms, including social media, blogs, and newsletters
- Conducting research on current fashion trends, consumer preferences, and competitors
- Establishing relationships with fashion journalists, bloggers, and influencers
- Assisting in writing and distributing press releases and other communication materials
- Fostering brand identity by ensuring consistent messaging across all marketing and PR materials
- Managing social media accounts, including content scheduling and engagement with followers
- Tracking the effectiveness of marketing and PR campaigns
To succeed, you should have a degree in business/marketing/fashion from a reputable institution, strong communication skills, and experience in high fashion is preferred.
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