Gen Z Fashion Marketing Specialist

2 days ago


Vadodara, Gujarat, India beBeeFashion Full time ₹ 2,50,000 - ₹ 5,00,000

A brand that caters to Gen-Z's lifestyle seeks a talented professional.

Key responsibilities include:

  • Developing marketing strategies to promote unique designer labels and products
  • Creating engaging content for various platforms, including social media, blogs, and newsletters
  • Conducting research on current fashion trends, consumer preferences, and competitors
  • Establishing relationships with fashion journalists, bloggers, and influencers
  • Assisting in writing and distributing press releases and other communication materials
  • Fostering brand identity by ensuring consistent messaging across all marketing and PR materials
  • Managing social media accounts, including content scheduling and engagement with followers
  • Tracking the effectiveness of marketing and PR campaigns

To succeed, you should have a degree in business/marketing/fashion from a reputable institution, strong communication skills, and experience in high fashion is preferred.



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