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Fashion Brand Marketing Specialist

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Job Description

Sudathi is on a mission to be India's most affordable and fastest-growing fashion brand. We're looking for a Marketing Executive who can wear multiple hats and thrive in a dynamic, fast-paced environment.

As a Marketing Executive at Sudathi, you'll be a versatile player across all aspects of marketing. From running campaigns and creating content to optimizing performance and tracking analytics, this role demands creativity, adaptability, and a sharp focus on results.

  • Assist in planning, executing, and optimizing end-to-end marketing campaigns across digital platforms.
  • Manage social media activities — content planning, posting, engagement, and community building.
  • Support SEO and content marketing efforts with keyword research, blogs, and website optimization.
  • Coordinate with designers and content teams to produce creative assets for ads, social posts, and campaigns.
  • Track and report performance metrics using tools like Google Analytics, Ads Manager, and Search Console.
  • Assist in influencer collaborations, festive campaigns, and culturally relevant initiatives.
  • Contribute to email, SMS, and WhatsApp marketing campaigns with sharp copy and timely execution.
  • Research competitor activities and market trends to keep Sudathi ahead of the curve.
  • Ensure consistency in brand voice and messaging across all channels.
  • Collaborate with product, sales, and operations teams to align marketing with business goals.

What We're Looking For

  • A marketing generalist who can handle a mix of strategy and execution.
  • Someone who thrives in fast-paced, high-growth environments.
  • A quick learner with strong problem-solving skills and adaptability.
  • A creative thinker who's also comfortable with numbers and analytics.
  • A team player who can collaborate across departments.

Required Skills and Qualifications

  • 1–3 years of experience in digital marketing, brand marketing, or related fields.
  • Working knowledge of SEO, social media marketing, paid ads, and content creation.
  • Ability to use tools like Google Analytics, Search Console, Meta Ads Manager, Canva, or similar platforms.
  • Strong communication skills — both written and verbal.
  • Basic understanding of influencer marketing, email campaigns, and WhatsApp/SMS marketing.
  • Organizational and project management skills with attention to deadlines.
  • Experience in fashion, retail, or D2C brands is a plus.

Remote Work Opportunity

This is a remote role from our Surat HQ. Applicants must either reside in Surat or be willing to relocate.