Digital Marketing Specialist

4 days ago


Chandigarh, Chandigarh, India INNOVISION Limited Full time

We are seeking an experienced IT Professional to support the digital presence of our immigration consultancy. In this role, you will optimize our online platforms, drive organic and paid traffic, and ensure a seamless user experience for potential clients.

Key Responsibilities:
  • Website Management: Oversee the daily management of the company's website, ensuring smooth functionality, security, and user experience.
  • Content Updates: Regularly update the website with fresh content related to immigration services, news, blogs, and new policies.
  • Performance Optimization: Monitor website speed, performance, and mobile optimization to ensure a user-friendly experience.
  • Technical SEO: Ensure the website is optimized for search engines, improving meta tags, alt text, URL structures, and internal linking.
SEO (Search Engine Optimization):
  • Keyword Research: Conduct in-depth keyword research to identify key terms relevant to immigration services and integrate them into website content.
  • On-Page SEO: Optimize page content, titles, descriptions, and headings to improve organic rankings.
  • Off-Page SEO: Implement link-building strategies and manage partnerships to enhance domain authority and SEO performance.
  • SEO Reporting: Track SEO performance through tools like Google Analytics, SEMrush, and Moz, and create reports on search rankings and traffic growth.
Google Ads (AdWords) Management:
  • Campaign Creation: Plan, create, and manage Google Ads (AdWords) campaigns targeting potential clients interested in immigration services.
  • Keyword Research & Bidding: Perform research to identify high-performing keywords and optimize bidding strategies for cost-effective, high-impact campaigns.

Salary: Rs. 20,000- Rs 40,000



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