Digital Marketing Specialist
1 week ago
We are seeking a highly skilled and experienced PPC Expert with a solid background of 8-10 years in managing pay-per-click campaigns. The ideal candidate will be responsible for developing, implementing, and managing PPC strategies to drive traffic, engagement, and conversions for our brand.
Key Responsibilities:- PPC Strategy Development and Implementation: Design, develop, and manage PPC campaigns across multiple platforms (Google AdWords, Bing Ads, DSP, social media advertising, etc.).
- Campaign Analysis and Optimization: Monitor and analyze PPC campaign performance on a daily basis to ensure optimal results. Adjust strategies based on data-driven insights to improve CTR, conversion rates, and cost per conversion.
- Budget Management: Manage the budget for PPC campaigns, ensuring efficient spending and maximizing ROI. Provide regular financial reports and forecasts to management.
- Landing Page and Ad Copy Creation: Work with the creative team to develop effective ad copies and landing pages for campaigns. Test and optimize landing pages and ad copy for better performance.
- Competitive Analysis: Conduct regular competitive analysis to stay ahead of trends and tactics in the industry. Implement best practices and innovative strategies based on industry benchmarks.
- Collaboration and Reporting: Collaborate with other marketing teams (SEO, content, email, social media) to ensure a cohesive online marketing strategy. Provide regular detailed reports on campaign performance, insights, and recommendations for improvement.
- Master's degree in marketing, Advertising, Business, or a related field
- 8+ years of experience in PPC campaign management, including hands-on experience with Google AdWords, Bing Ads, and social media advertising platforms
- Google Ads certification is highly preferred
- Strong analytical skills with experience in Google Analytics and other analytical tools
- In-depth understanding of SEM and digital marketing concepts
- Excellent written and verbal communication skills
- Ability to manage multiple campaigns and tight deadlines
- Strong problem-solving skills and attention to detail
- Ability to handle multiple projects and deadlines in a fast-paced environment and able to meet goals and set KPIs
- A challenging and rewarding role in a dynamic and growing company
- Opportunities for professional development and career progression
- Competitive salary package and performance-based bonuses
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