Digital Marketing Specialist

1 week ago


Chandigarh, Chandigarh, India FINVASIA Full time
Job Title: Campaign Specialist

We are seeking a highly skilled and experienced PPC Expert with a solid background of 8-10 years in managing pay-per-click campaigns. The ideal candidate will be responsible for developing, implementing, and managing PPC strategies to drive traffic, engagement, and conversions for our brand.

Key Responsibilities:
  • PPC Strategy Development and Implementation: Design, develop, and manage PPC campaigns across multiple platforms (Google AdWords, Bing Ads, DSP, social media advertising, etc.).
  • Campaign Analysis and Optimization: Monitor and analyze PPC campaign performance on a daily basis to ensure optimal results. Adjust strategies based on data-driven insights to improve CTR, conversion rates, and cost per conversion.
  • Budget Management: Manage the budget for PPC campaigns, ensuring efficient spending and maximizing ROI. Provide regular financial reports and forecasts to management.
  • Landing Page and Ad Copy Creation: Work with the creative team to develop effective ad copies and landing pages for campaigns. Test and optimize landing pages and ad copy for better performance.
  • Competitive Analysis: Conduct regular competitive analysis to stay ahead of trends and tactics in the industry. Implement best practices and innovative strategies based on industry benchmarks.
  • Collaboration and Reporting: Collaborate with other marketing teams (SEO, content, email, social media) to ensure a cohesive online marketing strategy. Provide regular detailed reports on campaign performance, insights, and recommendations for improvement.
Requirements:
  • Master's degree in marketing, Advertising, Business, or a related field
  • 8+ years of experience in PPC campaign management, including hands-on experience with Google AdWords, Bing Ads, and social media advertising platforms
  • Google Ads certification is highly preferred
  • Strong analytical skills with experience in Google Analytics and other analytical tools
  • In-depth understanding of SEM and digital marketing concepts
  • Excellent written and verbal communication skills
  • Ability to manage multiple campaigns and tight deadlines
  • Strong problem-solving skills and attention to detail
  • Ability to handle multiple projects and deadlines in a fast-paced environment and able to meet goals and set KPIs
What We Offer:
  • A challenging and rewarding role in a dynamic and growing company
  • Opportunities for professional development and career progression
  • Competitive salary package and performance-based bonuses


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