Senior Consumer Engagement Director

2 hours ago


Nellore, Andhra Pradesh, India beBeeConsumer Full time ₹ 40,00,000 - ₹ 60,00,000

Job Overview:

We are seeking a highly skilled Senior Activation Director to lead our consumer engagement efforts in experiential marketing.

  • Develop and execute annual activation strategies, drive campaigns, and measure performance using productivity, sales lift, and brand health metrics.
  • Build and manage consumer databases for targeted retargeting across future activations.
  • Foster participation in rural and high-value regions through events and regional festivals.
  • Create cost-effective models and identify new touchpoints for engagement, sampling, and selling opportunities.
  • Pioneering campaigns utilizing technology like AR/VR and measuring their impact.

Key Responsibilities:

  1. Ensure finance tracking and standard operating procedure adherence are reviewed periodically.
  2. Manage agency partnerships and showcase best practices in activation and digital projects.
  3. Analyze campaign performance and understand their effect on brands.

Requirements:

  • Collaborative leadership, partnership-building, and team-management skills.
  • Ability to think creatively and develop innovative solutions.
  • Strong analytical and problem-solving skills.
  • Familiarity with industry-standard tools and technologies.


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