Executive Search Advertising Specialist

2 weeks ago

Vijayawada, Andhra Pradesh, India beBeeSenior Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Description

We are seeking a highly motivated and experienced Senior Media Buyer to manage and execute high-volume campaigns with a primary focus on search arbitrage. The ideal candidate should have hands-on experience in managing paid media campaigns and a solid understanding of performance marketing metrics and traffic monetization strategies.

  • **Campaign Execution (Meta-Focused):** Plan, launch, and scale Meta ad campaigns for search arbitrage funnels. Set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking. Optimize Meta campaigns for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue from search feeds.
  • **Search Arbitrage & Monetization:** Drive traffic to monetized landing pages using Meta, Taboola, Outbrain, Google Ads, etc. Work with feed providers to align campaign traffic sources and maximize EPC. Balance arbitrage economics: cost of acquisition vs. revenue from search feeds.
  • **Optimization & Analysis:** Conduct daily performance reviews, optimizing bids, creatives, placements, and audiences. Perform A/B testing for creatives, landing pages, and feed response. Track and analyze performance using ClickFlare, Voluum, Google Analytics, and internal dashboards.
  • **Strategy & Reporting:** Develop campaign strategies based on ROI goals and media buying trends. Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, EPC, ROAS. Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.
Required Skills & Qualifications
  • Proven experience in managing paid media campaigns
  • Hands-on experience with Meta Ad platform
  • Strong understanding of performance marketing metrics and traffic monetization strategies
Benefits

This role offers a unique opportunity to work on high-volume campaigns with a primary focus on search arbitrage. As a Senior Media Buyer, you will have the chance to develop campaign strategies based on ROI goals and media buying trends.

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