Marketing Strategist
2 days ago
About the Role:
As a seasoned Marketing Strategist at Yusata Infotech Pvt Ltd, you will be responsible for developing and executing comprehensive marketing plans that drive business growth. With 3-5 years of experience in marketing, preferably in a similar role, you will lead and mentor a team of marketing professionals to achieve strategic objectives.
The ideal candidate will have a proven track record in developing and implementing successful marketing campaigns across various channels. You will oversee brand management, digital marketing, market research, campaign planning and execution, team management, budget management, and reporting and analysis. Key Responsibilities:
Brand Management:
- Develop and implement brand strategies to enhance brand awareness and positioning.
- Oversee brand identity guidelines and ensure consistency across all marketing materials.
- Monitor brand reputation and manage crisis communication.
Digital Marketing:
- Develop and execute digital marketing campaigns, including SEO, SEM, social media, and email marketing.
- Analyze website traffic and user behavior to optimize digital marketing efforts.
- Manage and optimize online advertising campaigns.
Market Research:
- Conduct market research to identify target audiences, trends, and competitor activities.
- Analyze market data to inform strategic decision-making.
- Develop customer personas and buyer journey maps.
Campaign Planning and Execution:
- Develop and execute integrated marketing campaigns across various channels.
- Set clear objectives, budgets, and timelines for marketing initiatives.
- Monitor campaign performance and make necessary adjustments.
Team Management:
- Lead and mentor a team of marketing professionals.
- Delegate tasks, set goals, and provide feedback.
- Foster a collaborative and creative work environment.
Budget Management:
- Develop and manage the marketing budget.
- Track expenses and optimize resource allocation.
Reporting and Analysis:
- Prepare regular reports on marketing performance and ROI.
- Analyze key metrics and identify areas for improvement.
- Present findings to senior management.
Required Skills and Qualifications:
- Experience: 3-5 years of experience in marketing, preferably in a similar role.
- Education: MBA in Marketing or a related field.
- Technical Skills: Proficiency in marketing automation tools, CRM software, and analytics tools.
- Soft Skills: Strong communication, leadership, and interpersonal skills.
- Language Proficiency: Fluency in English, both written and spoken.
- Travel: Willingness to travel within Rajasthan and outside Rajasthan as needed.
This role offers a competitive salary of ₹8,00,000 - ₹12,00,000 per annum, depending on experience. Estimated Salary: ₹10,00,000 per annum.
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