Marketing Data Analyst
1 week ago
Job Description: Marketing Data Analyst - Paid Channels
Location: Flexible (Remote Work Available)
Salary: $70,000 - $100,000 per annum
About the Role:
We are seeking an experienced Marketing Data Analyst to join our team at Puretech Digital. The successful candidate will be responsible for analyzing campaign performance data to identify key trends, opportunities, and areas for improvement.
Main Responsibilities:
- Data Analysis: Analyze campaign performance data to identify key trends, opportunities, and areas for improvement.
- Reporting: Utilize analytics tools to generate regular reports and provide insights into key performance indicators (KPIs).
- Creative Testing: Collaborate with the creative team to develop compelling ad copy and visuals.
- CRO: Work closely with the marketing and web development teams to improve landing page performance and overall conversion rates.
- Competitor Analysis: Monitor competitor activity and industry trends to stay informed about the competitive landscape.
Requirements:
- Bachelor's/Master's degree in Marketing, Business, Engineering, or a related field.
- Proven experience in managing paid media campaigns across platforms.
- Strong analytical skills with proficiency in data analysis tools and platforms.
- Knowledge of digital marketing trends, best practices, and industry developments.
About Us:
Puretech Digital is a leading digital marketing agency that helps businesses succeed in the online space. We offer a range of services, including paid media optimization, search engine optimization, and content creation.
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