Data Analyst Lead

2 months ago


Mumbai, Maharashtra, India IDFC FIRST Bank Full time

Job Summary:

The Senior Marketing Data Analyst is a leadership role within the Data & Analytics team at IDFC FIRST Bank, responsible for analyzing marketing data and creating actionable insights to inform and improve marketing strategies. They collaborate with cross-functional teams, identify trends, optimize campaigns, and measure performance. The ideal candidate will have a strong background in data analysis and marketing, with the ability to communicate complex data insights to stakeholders.

Key Responsibilities:

  • Analyze sales funnels and customer intent
  • Measure the ROI of online and offline advertising campaigns
  • Report on marketing KPIs such as leads, conversion rates, website traffic, and social media engagement
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns
  • Conduct competitive research and analyze benchmarking data
  • Recommend website and campaign optimizations
  • Research and implement marketing tools to support promotional projects

Managerial and Leadership Responsibilities:

  • Mentor junior team members and oversee their work
  • Provide strategic guidance based on data-driven recommendations

Education Qualification:

Graduation: Bachelor of Science, Bachelor of Technology, or Bachelor of Computer Applications (BCA)

Post-Graduation: Master of Science, Master of Technology, or Master of Computer Applications (MCA)

Experience: 10+ years of relevant experience


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