Ecommerce Data Insights Specialist
3 days ago
PW (PhysicsWallah) seeks an experienced Ecommerce Data Insights Specialist to lead our ecommerce analytics efforts.
About the RoleThis is a unique opportunity for a data-driven professional to join our team and drive business growth through actionable insights.
Key Responsibilities:- Data Analysis and Reporting: Lead the collection, analysis, and interpretation of ecommerce performance metrics, including sales, conversion rates, traffic, and customer engagement. Develop and maintain dashboards and reports to monitor key performance indicators (KPIs).
- Team Leadership: Manage and mentor a team of ecommerce analysts, fostering growth and development. Assign tasks, set goals, and ensure timely delivery of analyses and insights.
- Strategic Planning: Partner with cross-functional teams (Marketing, Product, IT) to align ecommerce analytics with business objectives. Identify trends, risks, and opportunities to inform strategic decisions.
- Web Analytics and Optimization: Oversee the implementation and maintenance of analytics tools such as Google Analytics, Adobe Analytics, or similar platforms. Collaborate with UX and digital marketing teams to drive A/B testing and optimize website performance.
- Customer Behavior Analysis: Analyze customer data to understand purchase patterns, retention rates, and lifetime value. Develop segmentation strategies for targeted marketing campaigns.
- Market and Competitor Analysis: Conduct benchmarking to evaluate ecommerce performance against competitors. Provide insights into industry trends and best practices.
Benefits: Competitive salary, 35-40 lac per annum, excellent benefits package, professional growth opportunities, and a dynamic work environment.
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