Digital Marketing Leader

2 weeks ago

Nellore, Andhra Pradesh, India beBeePerformance Full time ₹ 90,00,000 - ₹ 1,20,00,000
Lead Digital Marketing Specialist

Job Overview:

We are seeking a skilled digital marketing specialist to join our team. The ideal candidate will have 2-3 years of experience in managing paid media campaigns on Meta and Google platforms.

The successful candidate will be responsible for planning, creating, implementing, and optimizing paid media campaigns across various platforms, including Facebook Ads Manager, Instagram, Google Ads, YouTube, and other relevant platforms.

Key Responsibilities:

  • Develop comprehensive paid media strategies that align with business objectives, target audience insights, and industry best practices.
  • Monitor and analyze campaign performance data using analytics tools, making data-driven adjustments to improve key metrics.
  • Collaborate with the creative team to develop impactful ad creatives, including copy and visuals that resonate with the target audience and drive engagement.
  • Stay up-to-date with the latest trends, updates, and innovations in the Meta and Google advertising landscapes, adjusting strategies accordingly.

Required Skills and Qualifications:

  • Proven 2-3 years of experience in managing paid media campaigns on Meta (formerly Facebook) and Google platforms.
  • Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
  • Proficiency in using analytics and reporting tools, such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
  • Knowledge of A/B testing methodologies and experience optimizing campaigns for conversions.
  • Creative mindset with the ability to develop compelling ad copy and visuals.
  • Strong organizational skills and the ability to manage multiple campaigns simultaneously.

Benefits:

We offer a dynamic work environment and opportunities for growth and development. If you are a motivated and results-driven individual looking to take your career to the next level, we encourage you to apply.

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