Product Building Specialist

5 days ago

Thāne, Maharashtra, India beBeeBrand Full time ₹ 80,00,000 - ₹ 1,20,00,000
Marketing Professional Role Summary

The primary scope of this role is to contribute to brand building efforts across various solution areas under the Kapiva portfolio of products.

  • Project management involves supporting strategic objectives for the solution area(s) with a focus on creative thinking, data analysis, and executional support.
  1. Market Understanding: In-depth understanding of the target audience, their triggers and barriers; competitive landscape, etc.
  2. New Products Development (NPD): Support in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.
  3. Communication Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
  4. Data Analytics: Drive measurement and learnings for various marketing initiatives.
  5. Stakeholder Management: Collaborate with relevant POCs across the marketing team, cross-functional teams, and external partners/agencies/vendors.
  6. Offline Understanding: Market visits are required to track offline business health metrics like Distribution across different store formats, ECO/Unique ECO, Primary & Secondary Revenue, Visibility, and Planogramming.
  7. Other activities required to support portfolio management, sales support, customer service, etc. to drive product/therapy success.
Key Qualifications
  • Bachelor's degree in Communication, Business Administration, or related field.
  • Experience in handling business in Offline channel is mandatory.
  • 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing.
  • Highly motivated & Self-driven, enthusiastic team player.
  • Ability to manage multiple projects simultaneously.
  • Passionate about building a consumer brand.

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