Marketing Transformation Strategist

4 weeks ago


Bengaluru, Karnataka, India Trianz Full time
Job Title: Marketing Transformation Strategist

At Trianz, we're accelerating digital transformations at Fortune 100 and emerging companies worldwide. As a Marketing Transformation Strategist, you'll play a key role in expanding our market penetration and driving revenue growth through a comprehensive global partner marketing strategy.

Key Responsibilities:
  • Develop and execute a global partner marketing strategy to drive revenue growth and expand market penetration.
  • Own the Partner portal, serving as a central hub for information, key resources, marketing materials, and tools partners need.
  • Create and implement targeted partner-specific campaigns that align with individual growth objectives and deliver measurable pipeline and revenue results.
  • Establish and optimize a robust partner onboarding process to ensure seamless integration and rapid time-to-market.
  • Collaborate closely with partners to develop and execute joint go-to-market strategies.
  • Lead the planning and execution of regional partner events, webinars, and other marketing initiatives to foster strong partner relationships and generate demand.
  • Identify and capitalize on co-marketing opportunities to accelerate customer acquisition and enhance market presence.
  • Manage and optimize partner-facing content, including website pages and product/solution materials.
  • Develop compelling marketing collateral, such as email campaigns, social media content, presentations, and case studies, to support partner enablement and lead generation.
  • Oversee efficient partner marketing operations, ensuring alignment with broader marketing objectives and flawless execution of all partner-related activities.
Requirements:
  • 12+ years of B2B technology marketing experience with at least 6 years in partner marketing.
  • MBA from a Tier 1 institute.
  • Applicants with prior marketing experience in big tech companies preferred (AWS, Google, Microsoft, etc.).
  • Prior experience in driving marketing for Cloud Migration, Hybrid Cloud Management, will be an added advantage.
  • Experience in Cloud Migration and IT Service Management/Operations Management domains is desirable.
  • Strong ability to work and thrive in a cross-functional team environment.
  • Exceptional written and verbal communication skills.
  • Ability to manage and execute multiple marketing campaigns simultaneously.


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