Marketing Product Strategist

1 day ago


Mumbai, Maharashtra, India Leading Recruitment Full time
Job Description:

We are seeking a talented Marketing Product Strategist to join our team at Leading Recruitment. This role will be responsible for developing internal and external campaigns to maintain brand consistency and track their effectiveness.

In this position, you will work closely with the product development team to map product lifecycles and strategize communication to improve engagement levels. You will also support new product launches by developing BTL and ATL activities, as well as participating in market research to develop new product campaigns.

You will be responsible for managing regulatory requirements changes and new product requirements with online distributors, benchmarking competitor products, and identifying whitespaces for relative positioning on digital space.

This is an exciting opportunity to drive creativity and ensure quality in all communication while ensuring compliance with IRDAI and Group guidelines.

Responsibilities:
  • Develop and execute internal and external campaigns to maintain brand consistency
  • Map product lifecycles and strategize communication to improve engagement levels
  • Support new product launches with BTL and ATL activities
  • Participate in market research to develop new product campaigns
  • Manage regulatory requirements changes and new product requirements with online distributors
  • Benchmark competitor products and identify whitespaces for relative positioning on digital space


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