Digital Marketing Strategist

17 hours ago


Mumbai, Maharashtra, India EvolutionCo Digital | Customer Experience Design & Marketing Agency Full time

**Job Overview**

We are seeking a highly skilled Digital Marketing Strategist to join our team at EvolutionCo Digital | Customer Experience Design & Marketing Agency. As a key member of our marketing department, you will be responsible for driving efficient traffic and booking growth by executing spend and campaigns across key digital performance channels.

Key Responsibilities:

  • Execute paid acquisition campaigns across display, PPC, and affiliates to drive revenue growth.
  • Produce daily reporting of KPIs to identify issues and opportunities for growth.
  • Communicate KPIs with key stakeholders.
  • Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
  • Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
  • Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards.
  • Work with creative and marketing teams to test strategies and innovation.
  • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications:

  • Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
  • In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
  • Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
  • Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
  • Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
  • Outstanding presentation skills.
  • Excellent written and verbal communication skills.
  • Strong project management skills.
  • Critical thinker and creative.


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