Digital Marketing Strategist

3 days ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 14,50,000
Job Title:

A Performance Marketing Executive is required to drive the success of our advertising campaigns across all marketplaces and Qcom.

About the Role:

We are seeking a dynamic and innovative marketing specialist to join our growing team. In this role, you will play a critical part in driving campaign performance, analyzing metrics, and making data-driven decisions to improve ROI.

The ideal candidate will have hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.) and proven expertise in managing and optimizing campaigns on Amazon Advertising Console or similar tools.

Key Responsibilities:
  • Monitor daily campaign performance, analyze metrics, and take informed decisions to optimize ad spend.
  • Develop and implement keyword strategies, bid strategies, and targeting methods to enhance campaign performance.
  • Analyze key metrics such as ACOS (Advertising Cost of Sale), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CPC (Cost Per Click) to inform data-driven decisions.
  • Use Amazon's advertising tools, reporting systems, and third-party analytics platforms to extract insights and optimize campaigns for maximum ROI.
  • Collaborate with the marketing team to allocate and optimize advertising budgets across multiple product lines.
  • Work closely with sales and product teams to align advertising goals with overall sales objectives.
  • Share insights and actionable recommendations with senior management and other stakeholders.
Required Skills and Qualifications:
  • Minimum 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
  • Proven expertise in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
  • Strong proficiency in Excel, Google Sheets, and data visualization tools.
  • In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
  • Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.
What We Offer:

We offer a dynamic and supportive work environment that fosters growth and development. As a member of our marketing team, you will have opportunities for professional growth and advancement, working closely with cross-functional teams to achieve business objectives.

This role involves scaling ad campaigns across multiple formats to optimize performance, increase brand visibility, and maximize sales. You will be responsible for analyzing campaign performance, identifying areas for improvement, and developing data-driven recommendations to enhance ROI.

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