Digital Marketing Strategist

1 day ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 36,00,000 - ₹ 48,00,000

**Job Description**

We are seeking a highly skilled Digital Marketing Strategist to join our team. As a key player in our marketing efforts, you will be responsible for developing and implementing effective digital marketing campaigns across various platforms.

The ideal candidate will have prior experience in performance marketing, with a strong understanding of data-driven decision-making and a creative edge. You will be expected to manage end-to-end campaign strategy, execution, and optimization for paid media channels.

This is a full-time position that requires collaboration with cross-functional teams to ensure seamless campaign implementation and delivery.

**Key Responsibilities**

  • Plan, launch, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms (Search, Display, YouTube).
  • Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.
  • Use tools like Google Analytics 4 (GA4) and Google Tag Manager for performance tracking and attribution setup.
  • Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization (CRO).
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
  • Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
  • Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.
  • Stay updated with ad platform changes, industry best practices, and emerging tools/technologies.

**Required Skills & Experience**

  • 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
  • Familiarity with marketing AI tools (like ChatGPT, Jasper, AdCreative.ai, etc.) for campaign automation and scaling.
  • Excellent communication skills, team spirit, and a solution-focused mindset.

**Benefits**

This role offers a hybrid work culture, with flexibility to work from office or remotely. The successful candidate will be required to visit the office periodically for meetings and collaborations.

**What We Offer**

  • A collaborative and dynamic work environment.
  • Ongoing training and professional development opportunities.
  • A competitive compensation package.

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