Performance Marketing Specialist

1 week ago

Thāne, Maharashtra, India beBeeDigitalMarketing Full time ₹ 2,50,000 - ₹ 3,50,000

Job Overview:

We are seeking a results-driven marketing specialist with expertise in healthcare marketing to plan, execute, and optimize paid campaigns across digital platforms. The ideal candidate should have extensive knowledge of patient acquisition funnels, healthcare compliance, and building trust-driven campaigns that deliver measurable returns on investment.

Main Responsibilities:

  • Develop and manage paid campaigns across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
  • Drive patient leads, appointments, and brand visibility for healthcare services (clinics, hospitals, doctors, or telehealth).
  • Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
  • Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare regular reports.
  • Optimize landing pages, ad creatives, and funnels for conversion rate improvement.
  • Collaborate closely with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
  • Ensure all campaigns comply with healthcare advertising regulations (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).
  • Implement remarketing & retargeting strategies to engage potential patients.
  • Manage resources effectively to maximize return on investment while minimizing cost per lead.
  • Stay updated on healthcare digital marketing trends, tools, and compliance policies.

Requirements:

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 2–5 years of proven experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey & compliance norms.
  • Excellent analytical skills and ability to interpret campaign data into actionable insights.
  • Strong communication and collaboration skills.

Preferred Skills:

  • Certification in Google Ads / Facebook Blueprint.
  • Experience with healthcare CRM or patient management systems.
  • Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).
  • Ability to handle multi-location healthcare campaigns (clinics, hospitals, doctors).

  • Social Media Marketing Specialist

    2 weeks ago

    Thāne, Maharashtra, India The Upscale Marketing Full time US$ 60,000 - US$ 1,20,000 per year

    We're Hiring – Social Media Marketing Specialist Location:Navi Mumbai (On-site)Job Type:Full-timeAtThe Upscale Marketing, we don't just market brands –we scale them. We're looking for aSocial Media Marketing Specialistwho lives and breathes social media, understands trends before they trend, and can turn ideas into scroll-stopping content. What You'll...

  • Specialist - Digital Marketing

    2 weeks ago

    Thāne, Maharashtra, India The Thirsty Crow Marketing Services Full time

    Job Title: Digital Marketing Specialist - GenAI & AutomationCompany Overview:The Thirsty Crow (TTC) is a creative-led marketing agency helping brands tell compelling stories through content, campaigns, and curated experiences. With expertise across digital platforms and corporate events, we combine creativity with strategy to drive measurable business...

  • Digital Marketing Specialist

    2 weeks ago

    Thāne, Maharashtra, India The Thirsty Crow Marketing Services Full time

    We re hiring a Digital Marketing Specialist who s fluent in GenAI tools and channel-specific strategy You ll lead campaigns across LinkedIn WhatsApp and Email using automation and AI to scale personalization and performance Responsibilities Plan and run campaigns across LinkedIn WhatsApp and Email tailored to audience behavior Use GenAI tools ...

  • Performance Marketing Executive

    2 weeks ago

    Thāne, Maharashtra, India Occean Bridge Digital Advertising Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    We're Hiring: Performance Marketing SpecialistOccean Bridge is on the lookout for a driven and data-savvyPerformance Marketerto join our growing digital marketing teamWhat we're looking for: Hands-on experience with Meta Ads, Google Ads & other PPC platforms Strong understanding of ROI, ROAS, CPL, CTR, and optimization techniques Ability to manage multiple...

  • Performance Marketing Strategist

    2 weeks ago

    Thāne, Maharashtra, India beBeeDigitalMarketing Full time ₹ 12,00,000 - ₹ 28,00,000

    Key Performance Marketing RoleWe are seeking an experienced Performance Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for planning, executing, and optimizing paid digital marketing campaigns across platforms like Google Ads, Meta Ads, programmatic ads, media buying, and more.Job SummaryThe ideal...

  • Digital Marketing Specialist

    2 weeks ago

    Thāne, Maharashtra, India THE THIRSTY CROW MARKETING SERVICES Full time ₹ 5,00,000 - ₹ 6,00,000 per year

    We're hiring a Digital Marketing Specialist who's fluent in GenAI tools and channel-specific strategy. You'll lead campaigns across LinkedIn, WhatsApp, and Email—using automation and AI to scale personalization and performance.Responsibilities:Plan and run campaigns across LinkedIn, WhatsApp, and Email, tailored to audience behaviorUse GenAI tools...

  • Performance Marketing Specialist

    2 weeks ago

    Thāne, Maharashtra, India beBeeEcommerce Full time ₹ 80,00,000 - ₹ 1,20,00,000

    We are seeking an experienced performance marketing professional to leverage e-commerce expertise in linking category and platform insights to optimize marketing actions.The role will be highly analytical and involve full ownership of campaign execution (including keyword optimization, bid management, report creation) using automation tools. The ideal...

  • Direct-to-Consumer Performance Marketing Specialist

    7 days ago

    Thāne, Maharashtra, India beBeeGrowth Full time ₹ 60,00,000 - ₹ 1,00,00,000

    We are seeking a seasoned Performance Marketing Specialist to drive revenue growth for our direct-to-consumer (D2C) brands through strategic paid media campaigns.About the RoleThis key position will be responsible for developing, implementing, and optimizing performance marketing strategies across various platforms including Meta Ads, Google Ads, YouTube,...

  • Digital Performance Marketing Lead

    7 days ago

    Thāne, Maharashtra, India beBeePaid Full time ₹ 6,00,000 - ₹ 10,00,000

    About this roleWe're looking for a Paid Media Specialist / Manager to join our team and help drive growth through performance, creativity, and innovation.As a key member of our Paid Media team, you'll be responsible for planning, launching, and optimizing paid campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms.The ideal...

  • Digital Performance Marketing Specialist

    1 week ago

    Thāne, Maharashtra, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 12,00,000

    Job Opportunity: Performance Marketing ExpertiseAbout the RoleExecute daily tasks related to PPC (Pay-Per-Click) and SEM (Search Engine Marketing)Develop and implement performance marketing strategies to drive business growthCollaborate with cross-functional teams to ensure aligned goals and objectivesKey Skills and QualificationsExpertise in PPC and SEM...