Digital Transformation Specialist

7 days ago


Mumbai, Maharashtra, India General Mills Full time
Job Title: D&T Analyst II – Marketing Technology

About the Role:

We are seeking a highly skilled D&T Analyst II – Marketing Technology to join our Digital and Technology team at General Mills. As a key member of our team, you will be responsible for leading Salesforce marketing cloud transformation for our campaign operations team.

Key Responsibilities:

  • Collaborate with GMI marketing teams, vendors, and internal Developer/QA teams to define data-driven personalization executions with a lens into Salesforce Marketing Cloud stack, Pardot, Interaction Studio.
  • Serve as the technical subject matter expert on marketing technology for GMI marketing teams, uncovering key business questions and providing analysis, insights, and solutions to answer them.
  • Execute and contribute to the marketing technology roadmap by matching business needs with existing and upcoming technologies, capabilities, and services.
  • Gather project requirements from internal marketing team clients and translate requirements into technical documents, identifying and eliminating gaps via partnership with data architects.
  • Translate requirements for Developer/QA teams and serve as day-to-day contact.
  • Translate progress and questions of technical teams back to marketing team clients.
  • Contribute to documentation regarding data sources.
  • Possess strong learning aptitude and interest in working with new technologies. Help source and partner with marketing technology vendors to solve business problems, execute audience development, campaign creation, and content delivery.
  • Follow standard processes for intaking new projects from marketing teams.
  • Understand and communicate timelines, define, and adjust priorities, and set KPIs for each project.
  • Proactively prepare for business meetings defining agendas and recapping decisions made in working sessions.
  • Develop and maintain internal and external cross-functional networks to support the goals of the organization.
  • Ensure business partners have access to the data they need.
  • Stay up-to-date on Marketing Cloud platform capabilities and recommend best practices to stakeholders.
  • Conduct user acceptance testing and support implementation activities.
  • Must be able to manage multiple projects concurrently.

Requirements:

  • Education – Full-time graduation from an accredited university (Mandatory)
  • Experience working on Salesforce domain.
  • Understanding of email marketing best practices and email deliverability concepts.
  • Experience with marketing automation, customer journey mapping, and segmentation strategies.
  • Familiarity with data privacy regulations such as GDPR and CCPA.
  • Experience in project management methodologies and tools, such as Agile, Scrum, or Waterfall.
  • Strong analytical skills, problem-solving skills, and attention to detail.
  • Experience in managing project backlogs using tools like JIRA.
  • Should be Salesforce Marketing Cloud consultant certified.

About General Mills:

General Mills is a leading food company that makes food the world loves. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we've been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good.

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence, and growth, while standing for good for our planet and people.

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.



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