Digital Growth Specialist

2 days ago

Vellore, Tamil Nadu, India beBeeSocial Full time ₹ 6,00,000 - ₹ 8,00,000

Job Title: Regional Social Media Manager

Location:

Ludhiana (Local Candidates Preferred)

Position Overview:

We are seeking a skilled professional to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, and platform optimization.

Key Responsibilities:

  • Content Production (60%): Create high-quality videos and static posts for daily consumption.
  • Develop 5+ high-quality videos weekly (Reels/Shorts, testimonials, event highlights).
  • Publish daily shorts across YouTube & social media.
  • Design 5+ static posts weekly (graphics, carousels, stories).
  • Update weekly Google My Business posts.

Growth & Engagement (25%):

  • Deliver 15% MoM follower growth & 10%+ engagement rates.
  • Share weekly updates (photos, events, announcements).
  • Drive 6+ Google reviews/month per location.

Campaigns & Initiatives (15%):

  • Execute 1+ localized digital campaign/month.
  • Train students to create content via Social Media Clubs.
  • Track and report KPIs with actionable insights.

Performance Metrics (KPIs):

  • 5 videos/week | Daily shorts | 5+ static posts/week
  • 15% follower growth (MoM) | 10%+ engagement rate
  • 6+ Google reviews/location/month

Requirements:

  • Graduate degree in Marketing, Mass Comm., or related field preferred.
  • 2+ years of experience in social media marketing with focus on short-form video.
  • Hands-on experience with Canva, CapCut, Premiere Pro (or similar).
  • Proven track record in achieving 15%+ MoM account growth.
  • Strong communication, organizational, and collaboration skills.

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